Common Business Problems
- Languages switch only in client-side code, leaving search engines without dedicated URLs.
- Chinese keywords are translated literally rather than researched in local buyer language.
- Product data, contacts and policies drift across languages over time.
Capabilities
Language URLs and hreflang
Choose directories, subdomains or separate domains while keeping canonicals and reciprocal language links consistent.
Keyword and terminology localization
Research part, category, service and question queries by market and maintain an approved terminology base.
Local trust and conversion
Adapt units, dates, contact methods, delivery language, privacy information and enquiry fields.
Content synchronization governance
Define globally shared fields, market-owned content, translation state and review responsibilities.
Deliverables
- Market and language priorities
- URL and hreflang architecture
- Keyword and terminology base
- Localization acceptance and maintenance workflow
Acceptance Metrics
- 01Valid indexed-language-page rate
- 02Non-brand traffic by market
- 03Missing or stale translation rate
- 04Qualified enquiry rate by language
Frequently Asked Questions
Should languages use one domain or separate domains?
Both can work. Choose based on brand structure, operations, market independence and compliance. Stable URLs, correct relationships and maintainability matter more than the pattern alone.
Can machine translation be published without review?
Not for technical parameters, compliance, procurement and service commitments. Tools can assist, but terminology control, human sampling and exception feedback are required.
Does Traditional Chinese need separate keyword research?
Yes. Search language, terminology and trust signals in Traditional Chinese markets are not equivalent to converting Simplified Chinese characters.